Market focus: Ground handling and the winds of change in Latin America: mergers, acquisitions and shifting dynamics
14:00 - 14:30
Ruben Atehortua, Ground Operations Director at Colombia’s flagship airline, Avianca, identifies the big trends in ground service provision across Latin markets and what changes the carrier foresees in the traditional airline-GSP dynamic
Ruben started his career in Avianca as the Commercial and Airports Chief at Avianca Services. In this role he looked after the commercial and operational issues relating to airport services for Avianca Services customers. In August 2015 Ruben was promoted to Ground Operations Manager for the Bogota hub. In this position he was responsible for all the below the wing operations for Avianca, with a scope of 250 daily flights and 2,000 staff members. In 2017 Ruben assumed the post of Ground Operations Director, taking responsibility for all the below the wing operations (both in house and outsourced) of the network. With more than 15 years of experience in the industry, Ruben holds a Business Administration degree, has a Master's in Business Administration and a Master's in Logistics and Operations; he has also accrued extensive training on related matters.